Privacy policy.

• Order details: name, delivery address, phone number and email.
• Account details: email and password if you create an account, plus your wishlist, order history, points and referral code.
• Communication: messages you send us by email, WhatsApp or through our forms, including styling-session bookings. Styling video calls are not recorded.
• Usage data: basic analytics such as pages viewed and device type.

• To process, pack and deliver your order and provide support.
• To send order updates by email, WhatsApp, text message and app notifications.
• To send offers and new-arrival news, only if you've opted in.
• To run points, referrals and our partner programme.
• To improve the store experience and prevent fraud.

Payments are handled by our payment partners. We never see or store your full card details, UPI PIN or banking credentials; those go directly to the payment provider over an encrypted connection.

Only the partners needed to run the store: our hosting provider, courier partners for delivery, payment gateways, and messaging or analytics tools. Each receives only what is necessary. We do not sell or rent your data.

We use cookies and similar storage to keep your bag and wishlist, remember your session, country and currency, remember a referral or partner link you arrived from, and understand how the store is used. You can block cookies in your browser, though some features, like the bag, may not work correctly.

Order records are kept as long as required for accounting and legal purposes. Data is stored on secured servers with restricted access and served over HTTPS.

You can delete your account yourself from your account on the website or in the app; your past orders stay in our sales records, no longer linked to an account. Every marketing email has an unsubscribe link.

You can also ask us to access, correct or delete your personal data, or to stop marketing, at any time by writing to us. We'll respond within 30 days.